Digital Marketing & Lead Generation Specialist

INNOVATE is one of the fastest growing technology companies in Ireland, with a vision to become the market leader in transforming the consumption of technology to the cloud-service model.

INNOVATE continues to grow by adding ambitious, talented people to the team and has an excellent opportunity for a Digital Marketing & Lead Generation Specialist.

The Company

INNOVATE designs, delivers and manages cloud-based IT and communication environments to create IT enabled businesses. Our clients value how we provide a secure, resilient IT infrastructure that increases productivity and facilitates a scalable business. At our very core to now INNOVATE transform technology for our customers to deliver business outcomes that power their organisation.

The Role

INNOVATE are currently seeking an experienced Digital Marketing and Lead Generation Specialist to join their busy marketing team. Reporting to the Marketing and Communications Manager you will be responsible for:

• Design, develop and implement high impact online digital marketing strategies to deliver strong business growth, brand development, and drive customer acquisition.

• Develop and optimise the digital marketing strategy across all digital platforms as well as collaborating with internal stakeholders and agencies.

• Work with marketing team to execute e-mail marketing communications using company CRM system.

• Deliver highly convertible, relevant site traffic and day-to-day management and review of the online marketing function (PPC, SEO, Email, Affiliates, Social, Content, Retargeting and strategic partnerships).

• Execute marketing campaigns, including the creation and management of the campaign (Landing Pages, Email, CTA’s, Invitations, Surveys, Collateral Downloads, Blogs etc.).

• Manage marketing communications such as writing blogs, articles, opinion pieces, social media posts etc.

• Measure, report on and continuously improve the performance of all digital marketing campaigns against MMO’s.

• Working closely with BDM to ensure a consistent multichannel approach to all activity including the management of company social media.

• Manage website development, provide direction and present recommendations on UX - design & layout of site, communications, Email, Advertising, Mobile, Displays, etc. with an excellent understanding of how people view and engage with content.

• Knowledge and experience using video creation software.

• Self-motivated and highly organised individual who can manage several projects at once.

• Knowledge and manage tools that support content optimisation.

Knowledge, Skills & Abilities

The Digital Marketing and Lead Generation Specialist role requires the following competencies:

• Degree in marketing or relevant digital marketing qualification.

• 2-3 years’ experience in digital marketing and delivering B2B marketing campaigns within similar technology environments.

• Proven B2B online lead generation experience.

• Experienced in creating high quality blog content for inbound marketing and SEO

• Experience with Kentico CMS desirable.

• Ability to work on own initiative and as part of a team.

• Desire and knowledge to execute innovative, unique marketing campaigns and messages.

• Excellent interpersonal and communication skills with the ability to communicate at all business levels and with our Business Partners.

• Ability to execute a plan on time, on budget in a fast-paced environment.

• Strong attention to detail and well-organised.

• Through continued education and examinations become a more valued team member with a broader range of skills.

To apply, please send a copy of your CV to careers@innovate.ie.